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Denim Day 2020 - April 29

Denim Day is sponsored by the Bay Area Women's Center to enlist public support to dispel harmful attitudes about rape. Locally, the Denim Day campaign began in 2003, as part of an international protest of an Italian Supreme Court decision to overturn a rape conviction because the victim was wearing jeans. The Italian Supreme Court dismissed charges against a 45-year old rape suspect because his 18-year-old victim was wearing jeans at the time of the attack.

The Court stated in its decision that “It is common knowledge…that jeans cannot even be partly removed without the effective help of the person wearing them….and it is impossible if the victim is struggling with all her might.” The judgment sparked a worldwide outcry from those who understand that coercion, threats and violence go along with the act of rape. The unpopular verdict became an international symbol of myth-based injustice for sexual assault victims.

Many workplaces have also taken this opportunity to raise funds for the Sexual Assault Program at the Bay Area Women's Center by requesting that each employee who wears Denim donate $1, $3 or $5. All participating businesses are provided with posters. If a business would like to participate but cannot allow denim to be worn, BAWC has special denim pins for your employees to proudly display.

For more information about Denim Day, contact our Community Outreach Specialist Cierra Hessbrook at


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