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Men's Campaign

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About the Campaign

The Bay Area Women’s Center is committed to providing an opportunity for men to be involved in our mission to end domestic violence and sexual assault. There are many reasons why men are an important part of the solution: Men know survivors, men have a voice, and men are survivors too. Join us in the Bay Area Women’s Center Men’s Campaign.

Many of the norms and expectations that exist in our society perpetuate violence against intimate partners. Men are often raised and encouraged to be powerful, show aggression, control situations, and suppress emotions. These expectations are damaging and hinder our progress toward creating a world where domestic and sexual violence no longer exist.


Through the BAWC Men’s Campaign, you can lend your voice to be part of the solution. To join, click the "Donate Now" button.


Below are some resources for your use. Check out some of the websites to learn how men are a part of the movement to end domestic and sexual violence. Download and share the images with your friends, family, and networks to encourage more men to stand up against violence.


A Call to Men is a violence prevention organization and respected leader on issues of manhood, male socialization, and its intersection with violence and preventing violence against all women and girls.

Coaching Boys Into Men - Athletic coaches play an extremely influential and unique role in the lives of young men. Through these special relationships, coaches have the opportunity to influence how young men think and behave on and off the field to become men who act with integrity, empathy, and respect. 
Download the Playbook here

Futures Without Violence has been providing groundbreaking programs, policies, and campaigns that empower individuals and organizations working to end violence against women and children around the world.

Men Can Stop Rape - Their mission is "to mobilize men to use their strength for creating cultures free from violence, especially men's violence against women."

White Ribbon is the world's largest movement of men and boys working to end violence against women and girls, promote gender equity, healthy relationships, and a new vision of masculinity.

Workplaces Respond to Domestic and Sexual Violence: A National Resource Center educates and builds collaborations among workplace and non-workplace stakeholders to prevent and respond to domestic violence, sexual harassment and violence, trafficking, stalking, and exploitation impacting the workplace.
Book a BAWC presentation with your workplace - coming soon!


  • Roll Red Roll is a true-crime thriller and impact campaign that goes behind the headlines of the notorious Steubenville, Ohio rape case to uncover the deep-seated and social media-fueled "boys will be boys" culture at the root of high school sexual assault in America. The film unflinchingly asks, why didn't anyone stop it?

  • Audrie & Daisy in this wrenching documentary, two teens are sexually assaulted by boys they considered friends, humiliated online, and harassed by their community.

  • The Mask You Live In follows boys and young men as they struggle to stay true to themselves while negotiating America's narrow definition of masculinity. The film ultimately illustrates how we, as a society, can raise a healthier generation of boys and young men.

A huge thank you to the 2024 Men's Campaign participants!

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